Alcohol Marketplaces 2.0 Part 4: Who’s responsible for ensuring legal drinking age?

By Rebecca Stamey-White and Jeff Carroll

Only businesses holding a license to sell alcohol at retail can sell alcohol to consumers. That simple fact complicates matters for unlicensed entities such as online marketplaces, delivery apps, and delivery services that would like to create or enhance platforms to facilitate alcohol sales. Marketplace platform providers, alcohol licensees, and alcohol and tax regulatory agencies all have different goals and concerns when it comes to the sale of beverage alcohol products.

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